INSIDE
THE IMW PROCESS
Our Standard Industry Practices
Is there a limit to where IMW can go to shoot video for a client?
Is IMW’s video broadcast quality?
What formats does IMW use?
What role does the IMW producer play?
What size crew can IMW assemble for a project?
What is included in a standard video crew package?
How much lead-time does IMW require?
How are IMW video crew fees clocked?
What is the difference between a “half-day” and a “full
day?”
How is travel reimbursement determined?
What is a ballpark rate for video crews nationwide?
No Limit On Geography
IMW has over 20 years experience in the broadcast news and corporate
video production arenas. For two decades, we’ve developed
solid, proven and reliable relationships with video professionals
worldwide. If your project scope requires it and your budget
supports it, IMW will go to the ends of the Earth for you.
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Video Quality
Absolutely. In fact, in many cases, our approach yields even
better results than the video you are used to seeing on broadcast
network programming. Our DPs are selected because of their additional
expertise and experience in lighting. The professionals we work
with also go on assignment for major news networks, cable television
shows, major motion pictures and Fortune 500 corporate marketing
projects. Many of our photographers are also independent film
and documentary makers. They bring their cinematic eye to every
project, no matter what the budget size or scope.
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Formats Available
Our worldwide network business model means we can essentially
provide any format your project requires. The most popular and
primary formats requested by our clients are BetaSP, BetaSX,
DVCPro, Dvcam and MiniDV. Although high-definition is still gaining
momentum, we have an entire HD package available for quick deployment
on any project. We can provide crews and equipment proficient
in the following formats: HD (high definition), Digi-Beta (high
quality digital), Beta SP (commonly used, considered high-end,
but being phased out slowly for digital), DVCam (medium quality
digital format for Sony products), DVCPro (medium quality digital
format for Panasonic products), DV or Mini-DV (medium quality
digital format for both Sony and Panasonic.)
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The IMW Producer
IMW assigns a dedicated project manager to every client engagement.
This is a single point-of-contact for the client and a highly
experienced producer that communicates with every member on the
production team. Many production companies will provide quotes
for services without including a producer. This means that the
client is responsible for ensuring that video crews capture exactly
what they want as well as any and all coordination involved in
keeping the project moving forward. Over the years, IMW has found
that nearly every client we’ve worked with simply doesn’t
have the time, expertise or desire to fill this role. Our project
budgets include all coordination, video shoot oversight, post-production
supervision and management of all deliverables from creative
consultation through the finished product.
Your IMW producer will travel to every video shoot to ensure
project cohesiveness between the various crews we use nationwide.
The producer is usually the only crewmember that incurs airfare
and hotel travel expenses.
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IMW Video Crews…and
beyond!
Along with our IMW producer, a standard video crew will be present
at each shoot. Our standard video crew contains two professionals;
One DP (with lighting expertise), and an audio operator (A1).
However, if your project requires only cover video (“b-roll”)
without special concern for lighting or interview sound, we may
use just a cameraman. If your project will be a heavily involved
on-location affair with actors, we can provide make-up artists,
production assistants, grips, gaffers, electricians and any other
crewmember needed to ensure you get the best quality video outcome
possible. When it comes to talent, we can also organize casting,
auditions and booking through reputable agencies. The thing to
always remember is that with IMW you can literally build any
production scenario you desire…from simple b-roll shoots
to live broadcast, multi-camera remotes.
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IMW Standard Video Crew Gear Package
Our standard two-person video crews include the camera, tripod,
viewing monitor, basic light kit, audio gear and minimal grip
equipment to each shoot. Our thorough consultation process will
identify what additional gear may be needed before your shoot
date so your budget avoids any “surprises”. Some
popular “add on” items are a wide angle lens, wireless
video transmitters that allow the producer or client to see exactly
what the camera is capturing, advanced lighting packages, steady
cams and video transcripts.
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Lead Time and Right Of First Refusal Policy
Essentially, we can deploy one of our local crews within the
Charlotte/Carolinas market within 24 hours notice. However, most
of our clients do have time to consult and preplan their scope.
As soon as we complete the creative consultation session, we
put the most appropriate crews “on hold.” If another
client requests one of our crews for that same day, we will give
the original client ROFR (Right of First Refusal.) This means
that the original client can immediately “firm up” or “book” the
crew, or allow them to take the next offer. Should this happen,
IMW will then work aggressively to book another crew for the
original client without impact to their project timeline.
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“Portal-to-Portal”
When an IMW video crew is booked for a full or half day, their
time clock starts ticking the moment they leave their office
for the drive in to the location. If a crew must drive three
hours round trip, they will have seven hours on site before the “full
day” limit ends and overtime begins. Sometimes, crews will
allow themselves to be booked as “local” which means
it’s close enough to their office that they will not charge
mileage, gas, parking, meals or other travel expenses. Outside
of a 50-mile radius, most crews will need reimbursement for mileage,
gas and parking. IMW negotiates the absolute best deal that will
be a win-win for both the video professionals and the client.
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Half Day and Full Day Shoots
A half-day is any shoot that falls between 0-5 hours, while a
full day is 5.25-10 hours. Overtime is billed at time and a half.
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Travel Reimbursement
If a crew must travel more than two hours and the call time is
before 8am (in the local time zone of the shoot), the crew, including
the producer, will require appropriate hotel accommodations the
night before. IMW follows the industry standard reimbursement
of $.46/mile for vehicle travel. IMW producers bill a flat travel
rate of $250, no matter how many hours were required to travel
to the location.
IMW’s video crews are located in every major city nationwide,
so depending on exactly how long the drive is to the shoot location,
travel expenses can be simply hotel, gas and mileage or there
may be an additional travel day fee if they are unable to work
for other clients on the day prior to your shoot.
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Ballpark rate for video crews
In Charlotte, IMW charges $1,275 for a full day crew, $900 for
a half-day crew. You’ll notice that a “half-day rate” is
not exactly half of the full day amount. This is because a crew
cannot realistically book a second client for the “lost” time
on that half day. Depending on market size, you may pay between
$1,300 and $1,600 for a full day. Once a client’s creative
consultation is complete, IMW can scout and quote the crews needed
in every market the project requires. We guarantee that a client
will have a solid estimate before shooting ever begins. Certainly,
changes in scope and other variables can impact actual cost.
These changes are discussed, as they happen, to ensure the client
is always aware of the bottom line.
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